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The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacy

Melvin Sin-Yon TieSchool of Postgraduate Studies, University of Technology Sarawak, Sibu, Sarawak, MalaysiaWinnie Poh-Ming WongCentre on Technological Readiness and Innovation in Business Technopreneurship, University of Technology Sarawak, Sibu, Sarawak, MalaysiaTat‐Huei ChamFaculty of Accountancy and Management, Universiti Tunku Abdul Rahman, Kajang, Selangor, MalaysiaChee-Hua ChinCentre on Technological Readiness and Innovation in Business Technopreneurship, University of Technology Sarawak, Sibu, Sarawak, Malaysia
Studies in computational intelligencebook series2023en
ABI

Abstract

No abstract available.

Topics

Digital Marketing and Social MediaTechnology Adoption and User BehaviourOrganizational and Employee Performance

Identifiers

DOI
10.1007/978-3-031-48397-4_8

Citations and references

Cited by 091 references
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