Melvin Sin-Yon Tie

1 works

School of Postgraduate Studies, University of Technology Sarawak, Sibu, Sarawak, Malaysia

1. The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacy

   Melvin Sin-Yon Tie, Winnie Poh-Ming Wong, Tat‐Huei Cham +1

   ChapterDigital Marketing and Social MediaStudies in computational intelligence20230 citations

   ABIABI:AkademIndex/openalex/2023.chapter.000162