Chee-Hua Chin

3 works

School of Business and Management, University of Technology Sarawak, Sibu, Malaysia

1. Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials: the moderating role of trust

   Chee-Hua Chin, Winnie Poh Ming Wong, Tat‐Huei Cham +2

   ArticleTechnology Adoption and User BehaviourYoung Consumers Insight and Ideas for Responsible Marketers20231 citations

   ABIABI:AkademIndex/openalex/2023.article.000093

2. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

   Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

   ChapterDigital Marketing and Social MediaStudies in computational intelligence20230 citations

   ABIABI:AkademIndex/openalex/2023.chapter.000132

3. The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacy

   Melvin Sin-Yon Tie, Winnie Poh-Ming Wong, Tat‐Huei Cham +1

   ChapterDigital Marketing and Social MediaStudies in computational intelligence20230 citations

   ABIABI:AkademIndex/openalex/2023.chapter.000162