Young Consumers Insight and Ideas for Responsible Marketers

1 works

Journal · ISSN 1747-3616

1. Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials: the moderating role of trust

   Chee-Hua Chin, Winnie Poh Ming Wong, Tat‐Huei Cham +2

   ArticleTechnology Adoption and User BehaviourYoung Consumers Insight and Ideas for Responsible Marketers20231 citations

   ABIABI:AkademIndex/openalex/2023.article.000093