R. S. Chatterjee

1 works

Faculty of Business and Management, UCSI University, Kuala Lumpur, Malaysia

1. Cognitive and affective appraisal of online impulse buying: a multi-mediation approach

   R. S. Chatterjee, Irfan Hameed, Tat‐Huei Cham

   ArticleConsumer Retail Behavior StudiesJournal of Marketing Analytics20240 citations

   ABIABI:AkademIndex/openalex/2024.article.001023