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Cognitive and affective appraisal of online impulse buying: a multi-mediation approach

R. S. ChatterjeeFaculty of Business and Management, UCSI University, Kuala Lumpur, MalaysiaIrfan HameedFaculty of Business and Management, UCSI University, Kuala Lumpur, MalaysiaTat‐Huei ChamUCSI Graduate Business School, UCSI University, Kuala Lumpur, Malaysia
Journal of Marketing Analyticsjournal2024en
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Abstract

No abstract available.

Topics

Consumer Retail Behavior StudiesConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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DOI
10.1057/s41270-024-00338-7

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Cited by 0126 references
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