International Journal of Pharmaceutical and Healthcare Marketing

2 works

Journal · ISSN 1750-6123

1. Managing my own health! An ancillary outlook on pharmaceutical and health supplements consumption

   Boon Liat Cheng, Tat‐Huei Cham, Zijie Gao +3

   ArticleConsumer Attitudes and Food LabelingInternational Journal of Pharmaceutical and Healthcare Marketing20240 citations

   ABIABI:AkademIndex/openalex/2024.article.001408

2. Affiliate eWOM: exploring in the purchase intention of beauty and personal care products

   Davood Ghorbanzadeh, Teddy Chandra, Harikumar Pallathadka +3

   ArticleDigital Marketing and Social MediaInternational Journal of Pharmaceutical and Healthcare Marketing20250 citations

   ABIABI:AkademIndex/openalex/2025.article.002713