Davood Ghorbanzadeh
7 works
Islamic Azad University Of Tehran North Branch
Virtual reality and tourism destinations marketing: can it transform travel? evaluating the impact of immersive experiences on travel intentions
Davood Ghorbanzadeh, Kiran Nair, Teddy Chandra +2
ArticleVirtual Reality Applications and ImpactsTechnology Analysis and Strategic Management20241 citationsABIEnhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence
Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2
ArticleConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics20240 citationsABIRETRACTED: Empirical nexus of corporate social responsibility, service quality, corporate reputation and brand preference: evidence from Iranian healthcare industry
Davood Ghorbanzadeh, Teddy Chandra, Samariddin Elmirzaev +3
ArticleCorporate Identity and ReputationJournal of Health Organization and Management20240 citationsABIFrom attitude to action: examining the factors affecting sustainable purchasing behavior in Generation Z with an emphasis on environmental responsibility
Davood Ghorbanzadeh, Mohammad Ahmar Khan, Maritza Lucia Vaca-Cárdenas +3
ArticleEnvironmental Sustainability in BusinessEnvironment Development and Sustainability20250 citationsABI