Article

Exploration of the concept of brand love in city branding: antecedents and consequences

Davood GhorbanzadehDepartment of Management and Social Science, Islamic Azad University of Tehran North Branch, Tehran, IranKDV PrasadSymbiosis Institute of Business Management, Hyderabad, IndiaNatalia ProdanovaDepartment Financial Control, Analysis, and Audit of Moscow GKU, Plekhanov Russian University of Economics, Moscow, Russian FederationIskandar MudaDepartment of Doctoral Program, Faculty Economic and Business Universitas Sumatera Utara, Medan, IndonesiaJoko SuryonoDepartment of Communication Science, University of Veteran Bangun Nusantara, Sukoharjo, IndonesiaNafisa YuldashevaDepartment of General Linguistics, Tashkent State Pedagogical University Named After Nizami, Bunyodkor Street 27, Tashkent, Uzbekistan

Place Branding and Public Diplomacyjournal2023en

ABI

Abstract

No abstract available.

Topics

Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification Diverse Aspects of Tourism Research

Identifiers

DOI: 10.1057/s41254-023-00312-7

Citations and references

Cited by 093 references

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