Jessica Sze Yin Ho

1 works

School of Social Science, Heriot-Watt University, Putrajaya, Malaysia

1. The intangible values of live streaming and their effect on audience engagement

   Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

   ArticleDigital Marketing and Social MediaJournal of Marketing Analytics20230 citations

   ABIABI:AkademIndex/openalex/2023.article.000452