Article

Customer Loyalty Programs and Their Effectiveness in The Retail Sector

Qo‘chqarova Aziza RavshanovnaMaster student at Turin Polytechnic University in Tashkent, UzbekistanKasim KhusanovSupervisor, PhD, Professor of the Department of Natural and Mathematical Sciences, Turin Polytechnic University in Tashkent, Uzbekistan

Journal of Management and Economicsjournal2026

ABI

Abstract

The purpose of the article is to examine the role as well as the effectiveness of customer loyalty programs in the retail sector within several contexts. In order to increase market competition, digital transformation and changing consumer behavior the customer loyalty programs are essential. Furthermore, the study highlights loyalty programs as an important strategic marketing instrument which helps to business people increase customer retention, stimulate repeating purchases, and strengthen long-term relationships with consumers.

Topics

Customer Service Quality and Loyalty Organizational and Employee Performance Organizational Leadership and Management Strategies

Identifiers

DOI: 10.55640/jme-06-04-11

Citations and references

Cited by 00 references

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