Article

THE MEDIA'S ROLE AND IMPORTANCE IN SOCIETY

Musayeva MukhlisaBukhara innovations university Foreign language and literature department, studentKaratayeva NilufarIlmiy rahbar: Bukhara innovations university

Zenodo (CERN European Organization for Nuclear Research)repository2026

ABI

Abstract

Media plays a vital role in modern society by providing information, education, entertainment, and communication. It influences public opinion, shapes cultural values, and contributes significantly to social, political, and economic development. With the rapid advancement of digital technologies, media has evolved from traditional forms such as newspapers, radio, and television to digital platforms including social media, online news portals, and streaming services. This article examines the concept of media, its major functions, different types, and its impact on individuals and society. Furthermore, it discusses both the positive and negative effects of media and highlights its importance in the digital age.

Topics

Media Influence and Politics Innovations and Analysis in Business and Education Artificial Intelligence and Decision Support Systems

Identifiers

DOI: 10.5281/zenodo.20523899

Citations and references

Cited by 00 references

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