Management Marketing Strategy for Formation of Local Brand of Milk and Dairy Products in the Digital Economy

Abstract

In the paper has been investigated issues of management marketing strategy for formation of local brand of milk and dairy products in the digital economy. By author was discussed the essence and main tasks of advertising, the features and importance of compliance with the rules of ethiсs, its role in ensuring conditions for fair competition and integration into the process of world economic management.

Identifiers

DOI

10.47059/revistageintec.v11i2.1680

Citations and references