Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach
Alok TewariFaculty of Management, Dr. A.P.J. Abdul Kalam Technical University, Lucknow, Uttar Pradesh, IndiaSmriti MathurInstitute of Management Studies, Ghaziabad, Uttar Pradesh, Indiasmriti srivastavaDivya Gangwar
2022en
ABI
Abstract
No abstract available.
Identifiers
Citations and references
Cited by 40 references