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4 works

Work: Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach

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  2. Do eco-labels trigger green product purchase intention among emerging market consumers?

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  3. Exploring the green purchase intention-behavior gap among South African millennials using an expanded planned behavior model

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  4. A moderated mediation model of perceived social sustainability on brand evangelism

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