Works citing this work

2 works

Work: Exploring young consumers’ intention toward green products: applying an extended theory of planned behavior

1. How and when perceived social sustainability of brands increases consumers' willingness to pay a premium: A multi-sample study

   Mei Kei Leong, Kian Yeik Koay

   ArticleEnvironmental Sustainability in BusinessActa Psychologica20250 citations

   ABIABI:AkademIndex/openalex/2025.article.001449

2. From attitude to action: examining the factors affecting sustainable purchasing behavior in Generation Z with an emphasis on environmental responsibility

   Davood Ghorbanzadeh, Mohammad Ahmar Khan, Maritza Lucia Vaca-Cárdenas +3

   ArticleEnvironmental Sustainability in BusinessEnvironment Development and Sustainability20250 citations

   ABIABI:AkademIndex/openalex/2025.article.001948