Marketing luxury services beyond affluence in the new normal: Insights from fine dining during the coronavirus pandemic
Weng Marc LimSwinburne University of Technology, School of Business, Jalan Simpang Tiga, 93350, Kuching, Sarawak, Malaysia; Swinburne University of Technology, Swinburne Business School, John Street, 3122, Hawthorn, Victoria, AustraliaArun AggarwalChitkara University, Chitkara Business , Chandigarh-Patiala National Highway (NH- 64), 140401, Rajpura, Punjab, IndiaRavi DandotiyaChitkara University Chitkara School of Hospitality, Chandigarh-Patiala National Highway (NH- 64), 140401, Punjab, India
2022en
ABI
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Cited by 80 references