Kah Yi Leong

Работ: 1

Sunway Business School, Sunway University, Sunway City, Malaysia

1. The intangible values of live streaming and their effect on audience engagement

   Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

   СтатьяDigital Marketing and Social MediaJournal of Marketing Analytics2023Цитирований: 0

   ABIABI:AkademIndex/openalex/2023.article.000452