Knowledge and Process Management

Работ: 1

Журнал · ISSN 1092-4604

1. Exploring the Impact of <scp>AI</scp> ‐Driven Marketing Strategies on Customer Engagement and Loyalty in Pakistan's Online Shopping Sector

   Muhammad Umair Wattoo, Guoyong Ma, Irtaza Nawaz +3

   СтатьяAI in Service InteractionsKnowledge and Process Management2026Цитирований: 0

   ABIABI:AkademIndex/openalex/2026.article.009739