Consumer Behavior in Brand Consumption and Identification

Работ: 91

Feeding the Campus Craze: Unpacking the Influencers on University Students’ Fast-Food Delivery Choices——An In-Depth Qualitative Exploration
Daniel Edem Adzovie, Abdul Bashiru Jibril, Rita Holm Adzovie
СтатьяConsumer Behavior in Brand Consumption and IdentificationJournal of Intelligent Communication2024Цитирований: 0
ABI
Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence
Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2
СтатьяConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics2024Цитирований: 0
ABI
Impact of digital marketing in tourism industry: A data driven marketing analytics approach.
Maksud Kurolov, Sanjar Sobirjonov, Akbar Jumayev
СтатьяDigital Marketing and Social Media2024Цитирований: 0
ABI
U-shaped relationship between eco-marketing and ESG in environmental sustainability
Davronova Zilola G’ulomovna
СтатьяEnvironmental Sustainability in BusinessE3S Web of Conferences2024Цитирований: 0
ABI
Marketing effect to the consumer psychology: Singapore experience
Yulduzkhon Abdullaeva
СтатьяConsumer Behavior in Brand Consumption and Identification2024Цитирований: 0
ABI
Study of Factors Forming Loyalty to Influencers
Aleks S. Krasnov, Shakhnoza Jasurovna Ergashkhodjaeva
ГлаваDigital Marketing and Social MediaLecture notes in networks and systems2024Цитирований: 0
ABI
Exploring the green purchase intention-behavior gap among South African millennials using an expanded planned behavior model
Boitumelo Mabaso, Christian Nedu Osakwe, Abdul Bashiru Jibril
СтатьяEnvironmental Sustainability in BusinessCogent Business & Management2025Цитирований: 0
ABI
From Credibility to Advocacy: An <scp>SOR</scp> Model of Consumer Engagement and Authenticity in Functional Foods and Beverages Market
Manabhanjan Sahu, Furquan Uddin, Md Billal Hossain
СтатьяDigital Marketing and Social MediaThunderbird International Business Review2025Цитирований: 0
ABI
How and when perceived social sustainability of brands increases consumers' willingness to pay a premium: A multi-sample study
Mei Kei Leong, Kian Yeik Koay
СтатьяEnvironmental Sustainability in BusinessActa Psychologica2025Цитирований: 0
ABI
Overtourism and Social Media: The Impact of Social Media Attachment on Tourists’ Decision-Making Behaviour
Nurul Dafiqah Kamarulzaman, Mohd Hafiz Hanafiah‬, Nadia Hanin Nazlan +1
СтатьяDigital Marketing and Social MediaTourism Planning & Development2025Цитирований: 0
ABI
From attitude to action: examining the factors affecting sustainable purchasing behavior in Generation Z with an emphasis on environmental responsibility
Davood Ghorbanzadeh, Mohammad Ahmar Khan, Maritza Lucia Vaca-Cárdenas +3
СтатьяEnvironmental Sustainability in BusinessEnvironment Development and Sustainability2025Цитирований: 0
ABI
Do social media influencers’ personal brands drive purchase intentions toward Michelin Guide restaurants? Empirical evidence from Malaysia and Thailand
Yu Liang, Tat‐Huei Cham, Risidaxshinni Kumarusamy +1
СтатьяDigital Marketing and Social MediaBritish Food Journal2025Цитирований: 0
ABI
Religious sensitivity in controversial advertising: A comparative study of consumer behavior in Pakistan and Hungary
Qurat Ul Ain, Shahid Rasool, Muhammad Zeshan +1
СтатьяHalal products and consumer behaviorJournal of Retailing and Consumer Services2025Цитирований: 0
ABI
WAYS TO IMPROVE THE EFFICIENCY OF USING INNOVATIVE MARKETING STRATEGIES IN RETAIL ENTERPRISES
Safarov Bakhtiyor Dzhurakulovich, Kodirova Zulhumor Namazovna, Rakhmonova Zilola
СтатьяConsumer Retail Behavior StudiesInnovation Science and Technology2025Цитирований: 0
ABI
WAYS OF DEVELOPING BRANDING PROCESS IN HIGHER EDUCATIONAL INSTITUTIONS
Shakirova Dilfuza Tulkunovna
СтатьяConsumer Behavior in Brand Consumption and IdentificationInnovation Science and Technology2025Цитирований: 0
ABI
The Role of Advertising In Hotel Industry
Bekzodjon Oblakulov, Sardor Kuvandikov
СтатьяMarketing and Advertising StrategiesAcademia Open2025Цитирований: 0
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Sustainable Development and Consumer Preferences in Glamping Tourism: A Comprehensive Analysis
Raxmatov Ziyodullo Nosirovich, Umarova Dilfuza Raxmatulla Kizi, Tuychiyev Anvarjon Muxtorjonovich +2
СтатьяDiverse Aspects of Tourism ResearchThe American Journal of Management and Economics Innovations2025Цитирований: 0
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Distinctive Features Of Advertising Discourse
Kamola Yusupova
СтатьяConsumer Behavior in Brand Consumption and IdentificationAmerican Journal Of Philological Sciences2025Цитирований: 0
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Linguistic features of advertising videos created in Spanish language
Saidova Nilufar Abdusalomovna
СтатьяAdvertising and Communication StudiesUniversal Teaching and Learning Journal2025Цитирований: 0
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Causal Attribution in Digital Marketing: Integrating Media Mix Modeling with Experimentation and Path Analytics
Gulsara Ostonakulova, Sitora Odilova, Sayyora ISMAILOVA
СтатьяConsumer Market Behavior and Pricing2025Цитирований: 0
ABI
Decision Support Framework for Educational Institution Brand Positioning and Competitive Advantage
Nozima Zufarova, Дилдор Пўлатова, Akmal Zufarov +2
СтатьяCorporate Identity and Reputation2025Цитирований: 0
ABI
Transforming Retail
Dinesh Nilkant, Hemanth Kumar S, Prabha Kiran +1
ГлаваConsumer Retail Behavior StudiesAdvances in marketing, customer relationship management, and e-services book series2025Цитирований: 0
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Social Media Advertising as a Marketing Tool
Leena Jenefa, M. Jayakumar, C. N. Vidya Lakshmi +3
ГлаваDigital Marketing and Social Media2025Цитирований: 0
ABI
The Psychology of Pet-Driven Consumer Behavior
Gautam Shivaraj, Muralimohan Gurusamy, Sayantani Ghosh +3
ГлаваConsumer Behavior in Brand Consumption and Identification2025Цитирований: 0
ABI
Herd Behavior in Supermarket Customers: Evidence from a Survey Study
Nilufar Bozorova, Jim Frucci
ПрепринтConsumer Behavior in Brand Consumption and IdentificationSSRN Electronic Journal2025Цитирований: 0
ABI