INFLUENCE OF BRAND ON THE COMPANY'S TRADE POLICY

Аннотация

This article is devoted to branding issues in the implementation of the company's trade policy. The essence of the concepts of the brand, entry into the market under the influence of the brand and competitive advantages are explained. It also shows the benefits that the company achieves with the help of the brand and the negative effects of trade policy.

Темы

Идентификаторы

DOI

10.15863/tas.2019.05.73.39

Цитирования и источники