Работы, на которые ссылается эта работа

Работ: 13

Работа: MODEL OF BRAND VALUE ASSESSMENT OF HIGHER EDUCATION INSTITUTIONS

HEREDITY IN THE MANIFESTATION OF DERMATOGLYPHYС INDICATORS
А. Х. Ashirmetov, Iskandar Mavlyanov, N. M. Rahimova +1
Статья2019Цитирований: 8
ABI
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Kevin Lane Keller
Статья1993Цитирований: 5
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Dimensions of Brand Personality
Jennifer Aaker
Статья1997Цитирований: 4
ABI
Managing brand equity : capitalizing on the value of a brand name.
David A. Aaker
Книга1991Цитирований: 3
ABI
Brand Synthesis: The Multidimensionality of Brand Knowledge
Kevin Lane Keller
Статья2003Цитирований: 3
ABI
An Examination of the Nature of Trust in Buyer-Seller Relationships
Patricia M. Doney, Joseph P. Cannon
Статья1997Цитирований: 3
ABI
How brand awareness relates to market outcome, brand equity, and the marketing mix
Rong Huang, Emine Sarigöllü
Статья2011Цитирований: 3
ABI
The impact of brand equity on brand preference and purchase intentions in the service industries
Hsin Hsin Chang, Ya Ming Liu
Статья2009Цитирований: 3
ABI
Consumption values and relationships: segmenting the market for frequency programs
Mary M. Long, Leon G. Schiffman
Статья2000Цитирований: 2
ABI
Creating Competitive Advantage Through Ingredient Branding and Brand Ecosystem
Musa Pınar, Paul Trapp
Статья2008Цитирований: 2
ABI
Do brand personality scales really measure brand personality?
Audrey Azoulay, Jean‐Noël Kapferer
Статья2003Цитирований: 2
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ДругоеЦитирований: 2
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Без названия
ДругоеЦитирований: 2
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