Работы, на которые ссылается эта работа

Работ: 66

Работа: Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

Common Method Bias in PLS-SEM
Ned Kock
Статья2015Цитирований: 25
ABI
Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah +39
Статья2022Цитирований: 12
ABI
Metaverse as a disruptive technology revolutionising tourism management and marketing
Dimitrios Buhalis, Daniel Leung, Michael S. Lin
Статья2023Цитирований: 7
ABI
Metaverse in marketing and logistics: the state of the art and the path forward
Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw, Tat‐Huei Cham +12
Статья2023Цитирований: 6
ABI
How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM
Marko Sarstedt, Joseph F. Hair, Jun‐Hwa Cheah +2
Статья2019Цитирований: 5
ABI
Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
Kevin Giang Barrera, Denish Shah
Статья2022Цитирований: 3
ABI
Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?
J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello
Статья2009Цитирований: 3
ABI
So you want to publish in a premier journal? An illustrative guide on how to develop and write a quantitative research paper for premier journals
Weng Marc Lim, Kian Yeik Koay
Статья2024Цитирований: 3
ABI
The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse
Sun Joo Ahn, Jooyoung Kim, Jaemin Kim
Статья2022Цитирований: 2
ABI
Self-congruity theory in consumer behavior: A little history
M. Joseph Sirgy
Статья2018Цитирований: 2
ABI
E-retailer cognitive and emotional relationship quality: their experiential antecedents and differential impact on brand evangelism
Ibrahim Al Nawas, Shadi Altarifi, Nabil Ghantous
Статья2021Цитирований: 2
ABI
Mass prestige, brand happiness and brand evangelism among consumers
Mahnaz Mansoor, Justin Paul
Статья2022Цитирований: 2
ABI
Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism
Gustave Florentin Nkoulou Mvondo, Fengjie Jing, Khalid Hussain +2
Статья2022Цитирований: 2
ABI
Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences
Apiradee Wongkitrungrueng, Lokweetpun Suprawan
Статья2023Цитирований: 2
ABI
The perceived value of digital fashion product and purchase intention: the mediating role of the flow experience in metaverse platforms
Yeonseo Park, Eunju Ko, Boram Do
Статья2023Цитирований: 2
ABI
Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions
Zohra Ghali, Raouf Ahmad Rather, Imran Khan
Статья2023Цитирований: 2
ABI
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail
Tri-Quan Dang, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +3
Статья2024Цитирований: 2
ABI
RETRACTED: Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach
Thamaraiselvan Natarajan, P. Pragha, Krantiraditya Dhalmahapatra
Статья2024Цитирований: 2
ABI
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ABI