Статья

Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

Linjing LiuUCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaEugene Cheng‐Xi AwCentre for Business Informatics and Industrial Management, UCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaTat‐Huei ChamChongqing University of Arts and Sciences, Chongqing, China

Asia Pacific Business Reviewjournal2025en

ABI

Аннотация

Аннотация отсутствует.

Темы

International Student and Expatriate Challenges Management and Marketing Education Digital Marketing and Social Media

Идентификаторы

DOI: 10.1080/13602381.2025.2452857

Цитирования и источники

Цитирований: 0Использованных источников: 89

Показатели — AkademScholar · Скоро