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Работы, на которые ссылается эта работа

Работ: 89

Работа: Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

  1. A new criterion for assessing discriminant validity in variance-based structural equation modeling

    Jörg Henseler, Christian M. Ringle, Marko Sarstedt

    Статья2014Цитирований: 67
    ABI

  2. When to use and how to report the results of PLS-SEM

    Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt +1

    Статья2018Цитирований: 53
    ABI

  3. Statistical power analyses using G*Power 3.1: Tests for correlation and regression analyses

    Franz Faul, Edgar Erdfelder, Axel Buchner +1

    Статья2009Цитирований: 16
    ABI

  4. Social Exchange Theory: An Interdisciplinary Review

    Russell Cropanzano, Marie S. Mitchell

    Статья2005Цитирований: 11
    ABI

  5. Knowledge Management: An Organizational Capabilities Perspective

    Andrew H. Gold, Arvind Malhotra, Albert H. Segars

    Статья2001Цитирований: 6
    ABI

  6. Antecedents and consequences of self-congruity: replication and extension

    Eugene Cheng‐Xi Aw, Leisa Reinecke Flynn, Han Xi Chong

    Статья2019Цитирований: 3
    ABI

  7. Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

    Mayank Yadav, Zillur Rahman

    Статья2017Цитирований: 3
    ABI

  8. The elephant in the room: Predictive performance of PLS models

    Galit Shmueli, Soumya Ray, Juan Manuel Velasquez Estrada +1

    Статья2016Цитирований: 3
    ABI

  9. Customer relationship building: The role of brand attractiveness and consumer–brand identification

    Alaa M. Elbedweihy, Chanaka Jayawardhena, Mohamed H. Elsharnouby +1

    Статья2016Цитирований: 3
    ABI

  10. Social media marketing in the digital age: empower consumers to win big?

    Sajjaad Moedeen, Eugene Cheng‐Xi Aw, Mohammad Abdallah Ali Alryalat +4

    Статья2023Цитирований: 3
    ABI

  11. A higher-order model of consumer brand engagement and its impact on loyalty intentions

    Abhishek Dwivedi

    Статья2015Цитирований: 3
    ABI

  12. Social media marketing for luxury brands: parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium

    Tao Zha, Eugene Cheng‐Xi Aw, Omkar Dastane +1

    Статья2023Цитирований: 2
    ABI

  13. Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

    Raouf Ahmad Rather, Shehnaz Tehseen, Shakir Hussain Parrey

    Статья2018Цитирований: 2
    ABI

  14. The missing link in the promotion of customer engagement: the roles of brand fan page attractiveness and agility

    Stephanie Hui‐Wen Chuah, Eugene Cheng‐Xi Aw, Ming‐Lang Tseng

    Статья2020Цитирований: 2
    ABI

  15. Enhancing brand love, customer engagement, brand experience, and repurchase intention: Focusing on the role of gamification in mobile apps

    Chia‐Lin Hsu

    Статья2023Цитирований: 2
    ABI

  16. Co-creating positive outcomes in higher education: are students ready for co-creation?

    Berna Tarı Kasnakoğlu, Hande Mercan

    Статья2020Цитирований: 2
    ABI

  17. Social media and consumer engagement: a review and research agenda

    Victor A. Barger, James W. Peltier, Don E. Schultz

    Обзорная статья2016Цитирований: 2
    ABI

  18. Consequences of customer engagement and customer self-brand connection

    Miguel Ángel Moliner Tena, Diego Monferrer, Marta Estrada

    Статья2018Цитирований: 2
    ABI

  19. Business Research Methods

    Prahlad Mishra

    Книга2015Цитирований: 2
    ABI

  20. Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand

    Paul A. Clark, Chris Chapleo, Kati Suomi

    Статья2019Цитирований: 2
    ABI

  21. Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs)

    Kashif Farhat, Sany Sanuri Mohd Mokhtar, Salniza Salleh

    Статья2020Цитирований: 2
    ABI

  22. Customer engagement in social media: a framework and meta-analysis

    Fernando de Oliveira Santini, Wagner Júnior Ladeira, Diego Costa Pinto +3

    Статья2020Цитирований: 2
    ABI

  23. A Critical look at Educational Technology from a Distance Education Perspective

    Terry Anderson, Pablo Rivera-Vargas

    Статья2020Цитирований: 2
    ABI

  24. The role of brand authenticity for higher education institutions

    Florent Girardin, Inès Blal, Renaud Lunardo

    Статья2023Цитирований: 2
    ABI

  25. Без названия

    ДругоеЦитирований: 1
    ABI