Статья

Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

Mayank YadavDepartment of Management Studies, Indian Institute of Technology Roorkee, Uttarakhand, IndiaZillur RahmanDepartment of Management Studies, Indian Institute of Technology Roorkee, Uttarakhand, India

2017en

ABI

Аннотация

Аннотация отсутствует.

Идентификаторы

DOI: 10.1016/j.tele.2017.06.001

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Цитирований: 3Использованных источников: 0

Показатели — AkademScholar

Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development &amp; validation

Аннотация

Идентификаторы

Цитирования и источники

Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation