Работы, цитирующие эту работу

Работ: 3

Работа: Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

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   Sofiane Laradi, Noureddine Berber, Hafiz Mudassir Rehman +3

   СтатьяDigital Marketing and Social MediaCogent Business & Management2023Цитирований: 0

   ABIABI:AkademIndex/openalex/2023.article.000273

2. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

   Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

   ГлаваDigital Marketing and Social MediaStudies in computational intelligence2023Цитирований: 0

   ABIABI:AkademIndex/openalex/2023.chapter.000132

3. Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

   Linjing Liu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham

   СтатьяInternational Student and Expatriate ChallengesAsia Pacific Business Review2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.001692