Работы, цитирующие эту работу

Работ: 2

Работа: Closing the Marketing Capabilities Gap

1. Digital transformation in an emerging economy: exploring organizational drivers

   Sulemana B. Egala, John Amoah, Abdul Bashiru Jibril +2

   СтатьяTechnology Adoption and User BehaviourCogent Social Sciences2024Цитирований: 1

   ABIABI:AkademIndex/openalex/2024.article.000060

2. Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

   Sofiane Laradi, Noureddine Berber, Hafiz Mudassir Rehman +3

   СтатьяDigital Marketing and Social MediaCogent Business & Management2023Цитирований: 0

   ABIABI:AkademIndex/openalex/2023.article.000273