Работы, цитирующие эту работу

Работ: 3

Работа: Customer engagement: the construct, antecedents, and consequences

1. Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

   Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   ГлаваDigital Marketing and Social MediaTourism, hospitality & event management2024Цитирований: 1

   ABIABI:AkademIndex/openalex/2024.chapter.000106

2. The intangible values of live streaming and their effect on audience engagement

   Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

   СтатьяDigital Marketing and Social MediaJournal of Marketing Analytics2023Цитирований: 0

   ABIABI:AkademIndex/openalex/2023.article.000452

3. Seeing Is Believing: The Role of Visual Content in Shaping Tourist Engagement and Attachment

   Shahid Rasool, Catherine Prentice, Muhammad Zeshan +1

   СтатьяDiverse Aspects of Tourism ResearchInternational Journal of Tourism Research2026Цитирований: 0

   ABIABI:AkademIndex/openalex/2026.article.001175