Работы, цитирующие эту работу

Работ: 2

Работа: The International Review of Retail, Distribution and Consumer Research

1. The intangible values of live streaming and their effect on audience engagement

   Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

   СтатьяDigital Marketing and Social MediaJournal of Marketing Analytics2023Цитирований: 0

   ABIABI:AkademIndex/openalex/2023.article.000452

2. Cognitive and affective appraisal of online impulse buying: a multi-mediation approach

   R. S. Chatterjee, Irfan Hameed, Tat‐Huei Cham

   СтатьяConsumer Retail Behavior StudiesJournal of Marketing Analytics2024Цитирований: 0

   ABIABI:AkademIndex/openalex/2024.article.001023