Работы, цитирующие эту работу

Работ: 5

Работа: How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM

1. Virtual brand experience and brand evangelism in the metaverse: mediating role of brand coolness and moderating role of tech savviness

   Mei Kei Leong, Kian Yeik Koay, Afizan Azman +1

   СтатьяDiverse Topics in Contemporary ResearchAsia-Pacific Journal of Business Administration2025Цитирований: 1

   ABIABI:AkademIndex/openalex/2025.article.000990

2. An Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia

   Samshul Amry Abdul Latif, Asmat‐Nizam Abdul‐Talib, Mazni Saad +2

   СтатьяConsumer Behavior in Brand Consumption and IdentificationJournal of International Consumer Marketing2023Цитирований: 0

   ABIABI:AkademIndex/openalex/2023.article.001492

3. RETRACTED: Empirical nexus of corporate social responsibility, service quality, corporate reputation and brand preference: evidence from Iranian healthcare industry

   Davood Ghorbanzadeh, Teddy Chandra, Samariddin Elmirzaev +3

   СтатьяCorporate Identity and ReputationJournal of Health Organization and Management2024Цитирований: 0

   ABIABI:AkademIndex/openalex/2024.article.003654

4. How and when perceived social sustainability of brands increases consumers' willingness to pay a premium: A multi-sample study

   Mei Kei Leong, Kian Yeik Koay

   СтатьяEnvironmental Sustainability in BusinessActa Psychologica2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.001449

5. A moderated mediation model of perceived social sustainability on brand evangelism

   Mei Kei Leong, Kian Yeik Koay

   СтатьяEnvironmental Sustainability in BusinessJournal of Consumer Marketing2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.001836