Работы, цитирующие эту работу

Работ: 2

Работа: Enhancing brand love, customer engagement, brand experience, and repurchase intention: Focusing on the role of gamification in mobile apps

1. From Credibility to Advocacy: An <scp>SOR</scp> Model of Consumer Engagement and Authenticity in Functional Foods and Beverages Market

   Manabhanjan Sahu, Furquan Uddin, Md Billal Hossain

   СтатьяDigital Marketing and Social MediaThunderbird International Business Review2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.001200

2. Driving brand advocacy in higher education marketing: an integrative perspective on China students studying overseas

   Linjing Liu, Eugene Cheng‐Xi Aw, Tat‐Huei Cham

   СтатьяInternational Student and Expatriate ChallengesAsia Pacific Business Review2025Цитирований: 0

   ABIABI:AkademIndex/openalex/2025.article.001692