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An Examination of the Effects of Consumer Ethnocentrism, Consumer Internationalism and Consumer Cosmopolitanism toward Products from China in Malaysia
Samshul Amry Abdul Latif, Asmat‐Nizam Abdul‐Talib, Mazni Saad +2
СтатьяConsumer Behavior in Brand Consumption and IdentificationJournal of International Consumer Marketing2023Цитирований: 0ABI