Работы, цитирующие эту работу

Работ: 2

1. Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

   Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   ГлаваDigital Marketing and Social MediaTourism, hospitality & event management2024Цитирований: 1

   ABIABI:AkademIndex/openalex/2024.chapter.000106

2. Exploration of the concept of brand love in city branding: antecedents and consequences

   Davood Ghorbanzadeh, KDV Prasad, Natalia Prodanova +3

   СтатьяCustomer Service Quality and LoyaltyPlace Branding and Public Diplomacy2023Цитирований: 0

   ABIABI:AkademIndex/openalex/2023.article.002052