Работы, цитирующие эту работу

Работ: 2

Работа: Customer Engagement: Exploring Customer Relationships Beyond Purchase

1. Configuring the Role of Brand Interactivity, Involvement, and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector

   Muhammad Imran, Muddasar Ghani Khwaja, Amir Zaib Abbasi +1

   ГлаваDigital Marketing and Social MediaTourism, hospitality & event management2024Цитирований: 1

   ABIABI:AkademIndex/openalex/2024.chapter.000106

2. Influence of augmented reality on purchase intention

   Anitha Nallasivam, Prabha Kiran

   СтатьяConsumer Retail Behavior StudiesJournal of Management and Science2022Цитирований: 0

   ABIABI:AkademIndex/openalex/2022.article.010490