Mazhar Abbas
1 та иш
School of Technology Management and Logistics, Universiti Utara Malaysia, Sintok, Malaysia
Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence
Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2
МақолаConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics20240 иқтибосABI