Asia Pacific Journal of Marketing and Logistics
3 та иш
Журнал · ISSN 1355-5855
Enhancing brand experience and brand authenticity through octomodal mental imagery: the moderating role of social presence
Davood Ghorbanzadeh, Diyorjon Àbdullaev, Teddy Chandra +2
МақолаConsumer Behavior in Brand Consumption and IdentificationAsia Pacific Journal of Marketing and Logistics20240 иқтибосABI