Knowledge and Process Management

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Журнал · ISSN 1092-4604

1. Exploring the Impact of <scp>AI</scp> ‐Driven Marketing Strategies on Customer Engagement and Loyalty in Pakistan's Online Shopping Sector

   Muhammad Umair Wattoo, Guoyong Ma, Irtaza Nawaz +3

   МақолаAI in Service InteractionsKnowledge and Process Management20260 иқтибос

   ABIABI:AkademIndex/openalex/2026.article.009739