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29 та иш

Иш: Experiential tourism – role and application of micro-targeting in enhancing customer experience, engagement and loyalty

  1. Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

    Valarie A. Zeithaml

    Мақола19884 иқтибос
    ABI

  2. Dimensions of Brand Personality

    Jennifer Aaker

    Мақола19974 иқтибос
    ABI

  3. Antecedents and consequences of trust in online product recommendations

    Kuo‐Lun Hsiao, Judy Chuan‐Chuan Lin, Xiang‐Ying Wang +2

    Мақола20103 иқтибос
    ABI

  4. Initial trust and online buyer behaviour

    Yu‐Hui Chen, Stuart J. Barnes

    Мақола20073 иқтибос
    ABI

  5. Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping

    Khaled Hassanein, Milena Head

    Мақола20073 иқтибос
    ABI

  6. Co‐creating unique value with customers

    C. K. Prahalad, Venkat Ramaswamy

    Мақола20043 иқтибос
    ABI

  7. Hedonic/Functional Congruity Between Stores and Private Label Brands

    Dongdae Lee, Michael R. Hyman

    Мақола20082 иқтибос
    ABI

  8. Effects of various characteristics of social commerce (s-commerce) on consumers’ trust and trust performance

    Sang‐Hyun Kim, Hyunsun Park

    Мақола20122 иқтибос
    ABI

  9. Measuring Brand Equity Across Products and Markets

    David A. Aaker

    Мақола19962 иқтибос
    ABI

  10. Measuring praise and criticism

    Peter D. Turney, Michael L. Littman

    Мақола20032 иқтибос
    ABI

  11. Understanding the antecedents of omni-channel shopping by customers with reference to fashion category: the Indian millennials’ perspective

    Prashant Chaudhary, Archana Singh, Sarika Sharma

    Мақола20212 иқтибос
    ABI

  12. Experiential Marketing

    Bernd H. Schmitt

    Мақола19992 иқтибос
    ABI

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