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Ушбу иш иқтибос қилган ишлар

14 та иш

Иш: Factors affecting university brand capital in the process of transformation of the university system

  1. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

    Kevin Lane Keller

    Мақола19935 иқтибос
    ABI

  2. Dimensions of Brand Personality

    Jennifer Aaker

    Мақола19974 иқтибос
    ABI

  3. A Service Quality Model and its Marketing Implications

    Christian Grönroos

    Мақола19844 иқтибос
    ABI

  4. Managing brand equity : capitalizing on the value of a brand name.

    David A. Aaker

    Китоб19913 иқтибос
    ABI

  5. Brand Synthesis: The Multidimensionality of Brand Knowledge

    Kevin Lane Keller

    Мақола20033 иқтибос
    ABI

  6. An Examination of the Nature of Trust in Buyer-Seller Relationships

    Patricia M. Doney, Joseph P. Cannon

    Мақола19973 иқтибос
    ABI

  7. How brand awareness relates to market outcome, brand equity, and the marketing mix

    Rong Huang, Emine Sarigöllü

    Мақола20113 иқтибос
    ABI

  8. The impact of brand equity on brand preference and purchase intentions in the service industries

    Hsin Hsin Chang, Ya Ming Liu

    Мақола20093 иқтибос
    ABI

  9. An Examination of Selected Marketing Mix Elements and Brand Equity

    Bong-Goo Yoo, Naveen Donthu, Sungho Lee

    Мақола20002 иқтибос
    ABI

  10. Creating Competitive Advantage Through Ingredient Branding and Brand Ecosystem

    Musa Pınar, Paul Trapp

    Мақола20082 иқтибос
    ABI

  11. Do brand personality scales really measure brand personality?

    Audrey Azoulay, Jean‐Noël Kapferer

    Мақола20032 иқтибос
    ABI

  12. Сарлавҳасиз

    Бошқа2 иқтибос
    ABI

  13. Сарлавҳасиз

    Бошқа2 иқтибос
    ABI

  14. Сарлавҳасиз

    Бошқа1 иқтибос
    ABI