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Banking in the metaverse: a new frontier for financial institutions

Keng‐Boon OoiFORE School of Management , ,Garry Wei‐Han TanAdamson University College of Business Administration, , ,Eugene Cheng‐Xi AwUCSI University UCSI Graduate Business School, , ,Tat‐Huei ChamTashkent State University of Economics , ,Yogesh K. DwivediSwansea University Digital Futures for Sustainable Business and Society Group, , ,Rohita DwivediPrin LN Welingkar Institute of Management Development and Research , ,Laurie HughesSwansea University Digital Futures for Sustainable Business and Society Group, , ,Arpan Kumar KarIndian Institute of Technology Delhi , ,Xiu-Ming LohUniversiti Tunku Abdul Rahman – Kampus Perak , ,Emmanuel MogajiUniversity of Greenwich School of Management and Marketing, , ,Ian PhauCurtin University , ,Anshuman SharmaAjman University Department of Marketing, College of Business Administration, , ,
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Purpose Technological advancements have catalyzed disruption in the banking sector. The impact of the metaverse on the banking sector is no exception. In view of this, the current paper aims to provide valuable insights into four key areas (i.e. corporate banking, retail banking, banking employees and public policy) that the metaverse could significantly disrupt. Design/methodology/approach Insights into four key areas of the banking sector that the metaverse could significantly impact were gathered from various invited contributors. Findings The invited contributors first introduce the association between their respective key areas with the metaverse. Subsequently, the opportunities and challenges relevant to the key areas were identified. Finally, future research agendas were proposed for the attention of all relevant stakeholders. Originality/value The metaverse's impact on key areas of the banking sector is discussed in this paper. Following the metaverse's potentially wide application in the banking sector, insights from the invited contributions offer great value to the relevant stakeholders.

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