Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse
Kim Mee ChongGraduate School of Business, SEGi University, Kota Damansara, Petaling Jaya, Selangor, MalaysiaTat‐Huei ChamFaculty of Accountancy and Management, Universiti Tunku Abdul Rahman, Kajang, Selangor, MalaysiaEvan LauFaculty of Economics and Business, Universiti Malaysia Sarawak, Kota Samarahan, Sarawak, MalaysiaBrian Kee Mun WongFaculty of Business, Design and Arts, Swinburne University of Technology Sarawak Campus, Kuching, Sarawak, MalaysiaSharifah Nurafizah Syed AnnuarFaculty of Business and Management, Universiti Teknologi MARA Sabah Branch, Kota Kinabalu Campus, Sabah, Malaysia
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