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Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

Chee-Hua ChinCentre On Technological Readiness and Innovation in Business Technopreneurship, University of Technology Sarawak, 96000, Sibu, Sarawak, MalaysiaWinnie Poh-Ming WongCentre On Technological Readiness and Innovation in Business Technopreneurship, University of Technology Sarawak, 96000, Sibu, Sarawak, MalaysiaTat‐Huei ChamFaculty of Accountancy and Management, Universiti Tunku Abdul Rahman, Kajang, Selangor, MalaysiaEk-Tee NgianCentre On Technological Readiness and Innovation in Business Technopreneurship, University of Technology Sarawak, 96000, Sibu, Sarawak, MalaysiaSiew-Chen SimFaculty of Arts and Social Sciences, University of Nottingham Malaysia, 43500, Semenyih, Selangor Darul Ehsan, MalaysiaJill Pei-Wah LingCentre On Technological Readiness and Innovation in Business Technopreneurship, University of Technology Sarawak, 96000, Sibu, Sarawak, Malaysia

Studies in computational intelligencebook series2023en

ABI

Аннотация

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Мавзулар

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Media Influence and Health

Идентификаторлар

DOI: 10.1007/978-3-031-48397-4_7

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