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Иш: Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

  1. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

    Claes Fornell, David F. Larcker

    Мақола198172 иқтибос
    ABI

  2. When to use and how to report the results of PLS-SEM

    Joseph F. Hair, Jeffrey J. Risher, Marko Sarstedt +1

    Мақола201853 иқтибос
    ABI

  3. Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness

    Mei Peng Low, Tat‐Huei Cham, Jennifer Yee‐Shan Chang +1

    Мақола202116 иқтибос
    ABI

  4. Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

    Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah +39

    Мақола202212 иқтибос
    ABI

  5. The Role of Cultural Differences in Customer Retention: Evidence from the High-Contact Service Industry

    Kim‐Shyan Fam, Boon Liat Cheng, Tat‐Huei Cham +2

    Мақола202112 иқтибос
    ABI

  6. Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

    Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi +18

    МақолаVirtual Reality Applications and ImpactsJournal of Computer Information Systems202310 иқтибос
    ABI

  7. Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

    Galit Shmueli, Marko Sarstedt, Joseph F. Hair +4

    Мақола20199 иқтибос
    ABI

  8. Users of the world, unite! The challenges and opportunities of Social Media

    Andreas Kaplan, Michael Haenlein

    Мақола20098 иқтибос
    ABI

  9. How to Write Up and Report PLS Analyses

    Wynne W. Chin

    Боб20098 иқтибос
    ABI

  10. Assessing Construct Validity in Organizational Research

    Richard P. Bagozzi, Youjae Yi, Lynn W. Phillips

    Мақола19917 иқтибос
    ABI

  11. The blockchain-based Halal traceability systems: a hype or reality?

    Jun-Jie Hew, Lai‐Wan Wong, Garry Wei‐Han Tan +2

    Мақола20205 иқтибос
    ABI

  12. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

    Kevin Lane Keller

    Мақола19935 иқтибос
    ABI

  13. Counteracting the Impact of Online Fake News on Brands

    Tat‐Huei Cham, Boon Liat Cheng, Eugene Cheng‐Xi Aw +3

    МақолаMisinformation and Its ImpactsJournal of Computer Information Systems20234 иқтибос
    ABI

  14. An empirical analysis of the adoption of m-learning in Malaysia

    Joan Lynn Chong, Alain Yee‐Loong Chong, Keng‐Boon Ooi +1

    Мақола20114 иқтибос
    ABI

  15. Could the mobile and social perspectives of mobile social learning platforms motivate learners to learn continuously?

    Keng‐Boon Ooi, Jun-Jie Hew, Voon‐Hsien Lee

    Мақола20184 иқтибос
    ABI

  16. Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis

    Guoqiang Wang, Garry Wei‐Han Tan, Yun-Peng Yuan +2

    Мақола20214 иқтибос
    ABI

  17. The Influence of Network Externality and Fear of Missing out on the Continuous Use of Social Networks: A Cross-Country Comparison

    Emad Abu-Shanab, Mohammed A. Al‐Sharafi, Mostafa Al‐Emran

    Мақола20234 иқтибос
    ABI

  18. Empirical testing of a model of online store atmospherics and shopper responses

    Sevgin Eroğlu, Karen A. Machleit, Lenita Davis

    Мақола20033 иқтибос
    ABI

  19. The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes

    Jun‐Hwa Cheah, Hiram Ting, Tat‐Huei Cham +1

    Мақола20193 иқтибос
    ABI

  20. A circumplex model of affect.

    James A. Russell

    Мақола19803 иқтибос
    ABI

  21. Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

    Mayank Yadav, Zillur Rahman

    Мақола20173 иқтибос
    ABI

  22. Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA

    Eugene Cheng‐Xi Aw, Garry Wei‐Han Tan, Stephanie Hui‐Wen Chuah +2

    Мақола20223 иқтибос
    ABI

  23. Generation Z use of artificial intelligence products and its impact on environmental sustainability: A cross-cultural comparison

    Mohammed A. Al‐Sharafi, Mostafa Al‐Emran, İbrahim Arpacı +4

    Мақола20233 иқтибос
    ABI

  24. Social media marketing in the digital age: empower consumers to win big?

    Sajjaad Moedeen, Eugene Cheng‐Xi Aw, Mohammad Abdallah Ali Alryalat +4

    Мақола20233 иқтибос
    ABI

  25. Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

    Mark Yi‐Cheon Yim, Shu‐Chuan Chu, Paul Sauer

    Мақола20173 иқтибос
    ABI