Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness
Mei Peng LowDepartment of Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman (UTAR), Kajang, Selangor, MalaysiaTat‐Huei ChamDepartment of Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman (UTAR), Kajang, Selangor, MalaysiaJennifer Yee‐Shan ChangDepartment of School of Hospitality, Tourism and Events, Faculty of Social Sciences and Leisure Management, Taylor’s University Malaysia, Subang Jaya, Selangor, MalaysiaXin‐Jean LimDepartment of School of Economics and Management, Xiamen University Malaysia, Sepang, Selangor, Malaysia
2021en
ABI
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