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16 та иш

Иш: Advancing on weighted PLS-SEM in examining the trust-based recommendation system in pioneering product promotion effectiveness

  1. Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach

    Xiu-Ming Loh, Voon‐Hsien Lee, Lai-Ying Leong +4

    МақолаDigital Marketing and Social MediaJournal of Business Research20234 иқтибос
    ABI

  2. Counteracting the Impact of Online Fake News on Brands

    Tat‐Huei Cham, Boon Liat Cheng, Eugene Cheng‐Xi Aw +3

    МақолаMisinformation and Its ImpactsJournal of Computer Information Systems20234 иқтибос
    ABI

  3. Is face and information availability important in green purchasing among young consumers?

    Yanyan Zhang, Tat‐Huei Cham, Chuen Khee Pek +1

    МақолаEnvironmental Sustainability in BusinessHumanities and Social Sciences Communications20244 иқтибос
    ABI

  4. Deep Dive into the Augmented Reality Customer Experience and Adoption Research: A Bibliometric Study

    Prio Utomo, Tat‐Huei Cham, Chuen Khee Pek +1

    БобAugmented Reality ApplicationsStudies in computational intelligence20233 иқтибос
    ABI

  5. Virtual reality in tourism: adoption scepticism and resistance

    Tat‐Huei Cham, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +3

    МақолаVirtual Reality Applications and ImpactsTourism Review20232 иқтибос
    ABI

  6. Is ‘she’ more impulsive (to pleasure) than ‘him’ during livestream e-commerce shopping?

    Qianru Huang, Omkar Dastane, Tat‐Huei Cham +1

    МақолаConsumer Retail Behavior StudiesJournal of Retailing and Consumer Services20242 иқтибос
    ABI

  7. Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials: the moderating role of trust

    Chee-Hua Chin, Winnie Poh Ming Wong, Tat‐Huei Cham +2

    МақолаTechnology Adoption and User BehaviourYoung Consumers Insight and Ideas for Responsible Marketers20231 иқтибос
    ABI

  8. The intangible values of live streaming and their effect on audience engagement

    Kah Yi Leong, Jessica Sze Yin Ho, Shehnaz Tehseen +2

    МақолаDigital Marketing and Social MediaJournal of Marketing Analytics20230 иқтибос
    ABI

  9. What Makes Social Work Meaningful? Evidence for a Curvilinear Relationship of Meaningful Work on Work Engagement with Psychological Capital as the Moderator

    Kim‐Lim Tan, Tat‐Huei Cham, Adriel K.S. Sim

    МақолаResilience and Mental HealthHuman Services Organizations Management Leadership & Governance20230 иқтибос
    ABI

  10. Unveiling the Influence of Social Technologies on Online Social Shopping in Malaysia

    Kin Leong Tang, Huam Hon Tat, Tat‐Huei Cham +1

    БобTechnology Adoption and User BehaviourStudies in computational intelligence20230 иқтибос
    ABI

  11. Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse

    Kim Mee Chong, Tat‐Huei Cham, Evan Lau +2

    БобVirtual Reality Applications and ImpactsStudies in computational intelligence20230 иқтибос
    ABI

  12. Understanding the Effects of Social Media Advertising on Purchase Intention Through Metaverse

    Chee-Hua Chin, Winnie Poh-Ming Wong, Tat‐Huei Cham +3

    БобDigital Marketing and Social MediaStudies in computational intelligence20230 иқтибос
    ABI

  13. The Impact of Environmental Factors on Social Selling Intention via Virtual Reality Technology and Social Selling Performance: The Mediating Effect of Self-efficacy

    Melvin Sin-Yon Tie, Winnie Poh-Ming Wong, Tat‐Huei Cham +1

    БобDigital Marketing and Social MediaStudies in computational intelligence20230 иқтибос
    ABI

  14. How does globally responsible leadership promotes pro-environmental behavior through green management initiatives?

    Muhammad Rafiq, Tat‐Huei Cham, Siti Hamisah Tapsir +2

    МақолаEnvironmental Sustainability in BusinessJournal of Global Responsibility20240 иқтибос
    ABI

  15. Managing my own health! An ancillary outlook on pharmaceutical and health supplements consumption

    Boon Liat Cheng, Tat‐Huei Cham, Zijie Gao +3

    МақолаConsumer Attitudes and Food LabelingInternational Journal of Pharmaceutical and Healthcare Marketing20240 иқтибос
    ABI

  16. Deciphering organisational resilience through a confluence analysis of PLS-SEM, necessary condition analysis, and combined importance-performance map

    Mei Peng Low, Tat‐Huei Cham, T. Ramayah

    МақолаSupply Chain Resilience and Risk ManagementQuality & Quantity20250 иқтибос
    ABI