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Integrating Salesforce with Cloud-Based Data Warehousing for Unified Analytics

Khemraj SharmaKIIT University,Bhubaneswar,IndiaShanmukha EetiThermo Fisher Scientific,USAVibhoo SharmaGLA University,Department of Computer Engineering and Applications,Mathura,UPDevanand RamachandranMasters in Information Technology Managment From WGU (online),USJabbarov UmarbekMamun University,Department of Accounting and Business Administration,Khiva,UzbekistanSachin KumarUttaranchal University,Department of Computer Science & Engineering,Dehradun
2025
ABI

Аннотация

Functionalities of Salesforce's customer relationship management platform with the scalability and flexibility of cloud data warehousing. This allows organizations to connect to their Salesforce data and unify it with other relevant data sources, such as marketing data, financial data, customer service data, etc., from a cloud-based data warehouse. This allows them to conduct thorough analyses and gain a comprehensive perspective on their operations. In addition, the integration automates the process of syncing data from Salesforce to the data warehouse, reducing manual data extraction and loading. Besides that, it also saves time and resources and guarantees data accuracy and consistency. Unified analytics enables organizations to produce insights-driven reports and real-time dashboards on everything from customers and sales performance to marketing campaigns and other key business metrics. This allows decision-makers to base their decisions on data and contribute to the growth of the business.

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