Drivers and barriers to metaverse adoption in education: An integrated behavioral reasoning and innovation resistance perspective
Jihad MohammadGraduate Business School (GBS), UCSI University, Kuala Lumpur, MalaysiaNur Zulaikha Mohamed SadomANGKASA-UMK Research Academy (AURA), Faculty of Entrepreneurship and Business, University Malaysia Kelantan, MalaysiaFarzana QuoquabAzman Hashim International Business School (AHIBS), Universiti Teknologi Malaysia, Kuala Lumpur, MalaysiaShahid RasoolDepartment of Management and Marketing, School of Business and Economics, Westminster International University in Tashkent, Tashkent, Uzbekistan
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