Ушбу ишга иқтибос қилган ишлар

8 та иш

Иш: Setting the future of digital and social media marketing research: Perspectives and research propositions

1. Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

   Alex Koohang, Jeretta Horn Nord, Keng‐Boon Ooi +18

   МақолаVirtual Reality Applications and ImpactsJournal of Computer Information Systems202310 иқтибос

   ABIABI:AkademIndex/openalex/2023.article.000001

2. Marketing analytics: The bridge between customer psychology and marketing decision‐making

   Rituparna Basu, Weng Marc Lim, Anil Kumar +1

   МақолаBig Data and Business IntelligencePsychology and Marketing20234 иқтибос

   ABIABI:AkademIndex/openalex/2023.article.000026

3. Banking in the metaverse: a new frontier for financial institutions

   Keng‐Boon Ooi, Garry Wei‐Han Tan, Eugene Cheng‐Xi Aw +9

   МақолаVirtual Reality Applications and ImpactsInternational Journal of Bank Marketing20232 иқтибос

   ABIABI:AkademIndex/openalex/2023.article.000040

4. Mobile Banking Intention: Nexus Between Innovation, Tech Adoption, and Gamification

   Gentjan Çera, Khurram Ajaz Khan

   МақолаTechnology Adoption and User BehaviourJournal of East-West Business20240 иқтибос

   ABIABI:AkademIndex/openalex/2024.article.000541

5. Investigating the Dynamics of Digital Marketing in Enterprises with Advanced Data Capturing and Networking Technology

   Kutbitdinova Mohigul Inoyatova, Matrizaeva Dilaram Yusupbaevna

   БобDigital Marketing and Social MediaLecture notes in computer science20240 иқтибос

   ABIABI:AkademIndex/openalex/2024.chapter.000284

6. Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for it?

   Teck Choon Teo, Alisher Sulaymonov

   ПрепринтVirtual Reality Applications and ImpactsSSRN Electronic Journal20240 иқтибос

   ABIABI:AkademIndex/openalex/2024.preprint.000160

7. Is quality of service along with stakeholder interdependencies imperative for the socially sustainable digital startups?

   Javaria Umbreen, Shahbaz Abbas, Yasir Ahmad +2

   МақолаService and Product InnovationInternational Journal of Quality & Reliability Management20250 иқтибос

   ABIABI:AkademIndex/openalex/2025.article.006493

8. Unveiling Marketing Competencies for <scp>MBA</scp> Graduates Through Text Mining and Machine Learning Applications

   Latha Arumugham, Mohanamani Palanisamy, Maria Tresita Paul V. +1

   МақолаManagement and Marketing EducationApplied AI Letters20260 иқтибос

   ABIABI:AkademIndex/openalex/2026.article.006486