Digitalization and its impact on contemporary marketing strategies and practices
Tat‐Huei ChamUCSI Graduate Business School, UCSI University, Kuala Lumpur, MalaysiaJun‐Hwa CheahSchool of Business and Economics, Universiti Putra Malaysia (UPM), Serdang, Selangor, MalaysiaMumtaz Ali MemonNUST Business School, National University of Sciences and Technology, Islamabad, PakistanKim‐Shyan FamSchool of Management, Harbin University of Commerce, Harbin, ChinaLászló JózsaSzéchenyi István University, Győr, Hungary
2022en
ABI
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